Builders Club
A selected membership and clubhouse in downtown Kitchener for founders, operators and students making something real, with Wednesday sessions open to anyone.
Downtown Kitchener
All events
TalkAiDesignFree
PLG After AI: Rethinking the Growth Funnel
Tuesday, December 1, 2026, 5:00 PM to 7:00 PM · Builders Club, 165 King St W, Kitchener, ON N2G 1A7, Canada · Hosted by PM Waterloo
3 min walk from Kitchener City Hall Station
About the event
For a decade, PLG meant one thing: let the product do the selling. Then AI arrived and quietly rewrote the playbook.
In this talk, we'll look at how AI reshapes each stage of the growth funnel, from acquisition and activation to monetization, and where the old PLG assumptions break down.
You'll leave with a practical framework for rethinking your funnel, a clearer view on pricing AI features, and a few honest lessons on what works and what doesn't when shipping AI into a growth motion.
About Diego
Diego is a Brazilian-Canadian with 17 years in tech, having held Director of Product Growth roles in major companies such as Vendasta, Vidyard and Jobber.
Diego has led Product-Led Growth over the last eight years in Canadian startups and scaleups, having driven major initiatives in customer acquisition, activation, retention and expansion.
Connected on Builderloo
Venue
More at Builders Club
PitchTalkFree
Revenue Tuesdays
Tuesday, Nov 10th, 12:00 PM to 1:00 PM · Builders Club, 165 King St W, Kitchener, ON N2G 1A7, Canada · Hosted by Builders Club
3 min walk from Kitchener City Hall Station
Free
Technical Wednesday
Wednesday, Nov 11th, 12:00 PM to 1:00 PM · Builders Club, 165 King St W, Kitchener, ON N2G 1A7, Canada · Hosted by Jesse Rodgers
3 min walk from Kitchener City Hall Station
HacknightFree
CivicTechWR Hacknight
Wednesday, Nov 11th, 6:00 PM to 8:00 PM · Kitchener, ON · Hosted by Civic Tech WR
2 min walk from Kitchener City Hall Station
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