Product Management Waterloo - PLG After AI: Rethinking the Growth Funnel
From WatCamp (KW Tech Calendar)
Tuesday, December 1, 2026, 5:00 PM to 7:00 PM
Builders Club, 165 King St W, Kitchener, ON
Free
Hosted by PM Waterloo
Registration required
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About the event
For a decade, PLG meant one thing: let the product do the selling. Then AI arrived and quietly rewrote the playbook.
In this talk, we'll look at how AI reshapes each stage of the growth funnel, from acquisition and activation to monetization, and where the old PLG assumptions break down.
You'll leave with a practical framework for rethinking your funnel, a clearer view on pricing AI features, and a few honest lessons on what works and what doesn't when shipping AI into a growth motion.
About Diego
Diego is a Brazilian-Canadian with 17 years in tech, having held Director of Product Growth roles in major companies such as Vendasta, Vidyard and Jobber.
Diego has led Product-Led Growth over the last eight years in Canadian startups and scaleups, having driven major initiatives in customer acquisition, activation, retention and expansion.
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