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UID:event-717@builderloo.ca
DTSTAMP:20261025T143737Z
DTSTART:20261201T220000Z
DTEND:20261202T000000Z
SUMMARY:Product Management Waterloo - PLG After AI: Rethinking the Growth F
 unnel
DESCRIPTION:Registration required: https://luma.com/pm-22ms\n\nOn Builderlo
 o: https://builderloo.ca/events/717-product-management-waterloo-plg-after-
 ai-rethinking-the-growth-funnel\n\nFor a decade\, PLG meant one thing: let
  the product do the selling. Then AI arrived and quietly rewrote the playb
 ook.\n\nIn this talk\, we'll look at how AI reshapes each stage of the gro
 wth funnel\, from acquisition and activation to monetization\, and where t
 he old PLG assumptions break down.\n\nYou'll leave with a practical framew
 ork for rethinking your funnel\, a clearer view on pricing AI features\, a
 nd a few honest lessons on what works and what doesn't when shipping AI in
 to a growth motion.\n\nAbout Diego\n\nDiego is a Brazilian-Canadian with 1
 7 years in tech\, having held Director of Product Growth roles in major co
 mpanies such as Vendasta\, Vidyard and Jobber.\n\nDiego has led Product-Le
 d Growth over the last eight years in Canadian startups and scaleups\, hav
 ing driven major initiatives in customer acquisition\, activation\, retent
 ion and expansion.
LOCATION:Builders Club\, 165 King St W\, Kitchener\, ON
URL:https://luma.com/pm-22ms
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