RSM Canada
An audit, tax and consulting firm with a Kitchener office that offers early-stage tech companies tax structuring, R&D tax credits and fractional CFOs.
Kitchener

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We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.
The Inside Sales Analyst position is responsible for driving revenue growth for the Enterprise Sales organization, focused on the Canadian market. This position works closely with business development and marketing colleagues and is responsible for generating qualified opportunities utilizing a variety of channels and methods, including making outbound calls/emails to potential prospects and creating and executing marketing nurture campaigns and events. The goal is to generate and nurture leads to become qualified potential business opportunities for business developers and respective stakeholders.
Essential Duties:
Delivery of qualified, quality opportunities to business developers and firm stakeholders.
Researching and qualifying new business leads via online research and initiation of contact with potential clients
Qualifying inbound inquiries produced from marketing and lead generation campaigns into qualified opportunities to ensure that sales time is focused on high probability leads
Performing intelligence gathering on prospects and targets in alignment with marketing
Working closely and collaborating with RSM partners, vendors, and marketing to educate and execute marketing campaigns, strategize on sales targets. and attend partner events to identify prospects
Working with local, industry and service line marketing team(s) to prioritize efforts, refine selling strategies, share results and plan next steps
Supporting all sales and marketing initiatives to grow sales of firm’s services from net-new prospects and clients
Calling prospects that are “call ready” based on research to further qualify and secure appointments for business developers and other key stakeholders within the firm
Collaborate with appropriate marketing personnel on campaigns, events and webinars and provide market-facing feedback to assist with the improvement of the firm’s marketing efforts and assess Return on Investment (ROI) of campaigns.
3) Track and enter all research efforts into the firm’s CRM system
Responsible for identifying, developing, and nurturing pipeline and opportunities on target accounts
Other duties as assigned
EDUCATION/CERTIFICATIONS
Bachelor’s Degree in sales, marketing, business or related field preferred
TECHNICAL/SOFT SKILLS
Highly proficient in Microsoft Office suite (Word, Excel, PowerPoint,) required
Ability to research, analyze and interpret information, required
working knowledge of leveraging AI models for research required
CRM experience for sales and/or account management application and requirements, required
Exceptional verbal and written communication skills, required
Must possess impeccable confidence conversing via phone, video conferencing and email, required
Decision making, problem solving and creative/critical thinking skills; intellectual curiosity required
Ability to work autonomously and be self-motivated required
Ability to collaborate with colleagues and other RSM teams
EXPERIENCE
1-3 years of inside sales and/or direct sales or marketing experience for consultative selling in a professional services environment (services sales vs. product sales), required.
Previous professional services industry experience strongly, preferred.
LEADERSHIP SKILLS
Demonstrated ability to initiate a comprehensive and often complex sales process involving multiple internal resources and external decision-makers required.
At RSM, we offer a competitive benefits and compensation package for all our people. Learn more about our total rewards at <https://rsmcanada.com/careers/life-at-rsm/rewards-and-benefits.html>.
We believe flexibility and in-person connection both play an important role in how we work and grow. Most roles at RSM follow a hybrid workstyle, which means team members are aligned to an RSM office and come together in person when it best supports clients, teams, development or relationship-building. Some roles may be virtual or primarily on-site based on role requirements, team priorities and client needs.
RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Canadian uniformed service; Canadian Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at careers@rsmus.com.
At RSM, an employee’s pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or star…
An audit, tax and consulting firm with a Kitchener office that offers early-stage tech companies tax structuring, R&D tax credits and fractional CFOs.
Kitchener
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