Senior Campaign Manager

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Seeq runs dedicated account-based experience (ABX) programs to win high-value new customers and expand existing customer relationships. These programs span our core verticals, including Oil & Gas, Power, Pharma, Mining, Metals & Materials (MMM), and Chemicals, as well as emerging ones. As Senior ABX Marketing Manager, you'll drive the execution of these programs and measure their impact.

You'll work at the center of a cross-functional account pod made up of Sales, a Business Development Representative (BDR), our Executive Engagement team, and Customer Success. The pod develops each account strategy together, and you lead the orchestration of the plays that bring it to life.

Together with the pod, you'll engage the influencing and buying committees across Operations, Operational Technology (OT), IT, and AI/data throughout the sales cycle. You and the pod share accountability for account engagement, executive relationships, pipeline, and expansion revenue, not lead volume. Your own goals tie to program execution and committee coverage

Requirements

You'll shape how Seeq wins and grows its most important accounts, with direct visibility to the executive team. Here's how:

Account strategy and planning

• Work with the pod to build and maintain a written account plan for every target account. Each plan covers business priorities, key initiatives, influencing and buying committees, competitive position, plays, and next steps.

• Partner with Sales leadership, RevOps, and the pod to tier accounts by value, fit, and engagement signals. Run 1:1 programs for the top tier and 1:few industry or use-case clusters for the rest. Recommend accounts to add or rotate out.

• Build account intelligence from annual reports, earnings calls, capital projects, energy-transition goals, digital and AI announcements, leadership changes, and each account's current technology stack. Share it with the pod and turn it into tailored points of view and business cases.

Stakeholder engagement and messaging

• With the pod, map the cross-functional influencing and buying committees at each account, including the executive sponsor.

• Find gaps in coverage and work with the pod to design plays that close them.

• Adapt Seeq's core and industry messaging to each account's priorities and stakeholders, drawing on insights from the pod, while keeping one consistent account story.

Pod and cross-functional orchestration

• Serve as the pod's day-to-day orchestrator. Coordinate who engages, when, and with what message, so each account has one consistent experience with Seeq.

• Run the pod's operating rhythm: weekly account standups (signals, actions, owners), monthly account reviews, and quarterly strategy reviews with leadership.

• With Sales: align plays to deal stage, and facilitate the pod's account-planning sessions.

• With the BDR: design outreach sequences by persona and plays triggered by buying signals such as intent spikes, new leadership, or initiative announcements. Provide talking points and content.

• With Executive Engagement: identify which executives to target, pair them with Seeq executives, and plan executive briefings, roundtables, dinners, and site visits.

• With Customer Success: use product-usage and site-adoption data to find whitespace in existing accounts. Run land-and-expand plays across sites, business units, and use cases. Build champion and advocacy programs.

• With partners: run joint plays with cloud, data-platform, and systems-integrator partners where they already have relationships in target accounts.

• With Product Marketing and Industry Marketing: draw on Seeq's core positioning, industry narratives, and proof points, and share account insights back to strengthen them.

Plays across the account lifecycle

• Breaking in: tailored points of view and outreach sequences that open doors with Operations and AI/data leaders.

• Proving value: use-case workshops, technical deep-dives, peer references, and pilot support (mutual value plans and business-case kits for champions) that move accounts from first interest to production.

• Expansion: value reviews that show realized impact, internal roadshows that carry wins from one site or business unit to the next, use-case workshops for new teams, and customer advisory boards.

Executive engagement runs throughout, from first access to sponsorship of expansion.

Personalized content and experiences

• Brief and direct content teams, agencies, and designers to produce account-specific assets, using AI to personalize at scale: microsites, points of view, ROI and business-case tools, persona one-pagers, targeted digital advertising, and direct mail.

• Plan and run account experiences such as executive briefings, private workshops, curated meetings at industry events, and webinars for a single account or a small group of accounts.

Measurement, budget and tools

• Work with RevOps to define and maintain account-level dashboards covering engagement, committee coverage, meetings, pipeline, deal velocity, win rate, and expansion.

• Report results to the pod and to leadership: what's working, where, and what will change.

• Feed what you learn back into plays, messaging, and account tiering.

• Own the ABX budget and allocate it by account tier.

• Get the most from our tool stack (6sense, Marketo, Salesforce, and AI-powered personalization tools), and define requirements for Marketing Ops and RevOps.

What You'll Bring

• 5+ years in B2B enterprise SaaS marketing, including at least 3 years running account-based programs (1:1 and 1:few).

That experience should include:

– A named list of large enterprise accounts (e.g., Fortune 1000 or global industrial companies)

– Multi-stakeholder buying committees spanning technical and business functions

– Multiple industry verticals

– Sales cycles of 6+ months

• A track record of creating and accelerating pipeline at the account lev…