Field Marketing Manager - Germany

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About Index Exchange:

Index Exchange is a globally trusted independent supply-side platform, powering intelligent decisioning that maximizes value for media owners. As a neutral, conflict-free exchange, we help media owners connect more effectively with the world’s leading brands, enabling marketers to achieve stronger performance while advancing efficiency, transparency, and quality across the programmatic ecosystem.

With more than 20 years of industry leadership, we continue to accelerate the ad technology evolution by applying intelligence closer to the impression and reducing waste across the supply chain. Through radically transparent practices and exceptional standards, we deliver long-term value for media owners, marketers, and partners worldwide.

What’s it like to work at Index?

Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We’re built on our core values and live them each day. They're‌ not just buzzwords.

We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.

We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we’re looking for talented professionals to help take us to the next level.

Are you ready to join the programmatic evolution?

Index Exchange is looking for a Field Marketing Manager, covering the German market, to plan and execute a strategy that will make an impact on our rapidly growing regional business. The role will have a primary focus on programmes that will drive brand recognition, positive brand perception, and local customer acquisition, growth, and retention.

What we’re looking for:

The Field Marketing Manager spans multiple marketing disciplines in one role, establishing a country-level strategy that spans content development and writing, delivering customer events, sponsorships and thought leadership, digital and social marketing, and working with press and industry partners. Success in this role requires the ability to understand local nuances and market maturity, and adapting our global messages to effectively land in-region. The successful candidate will also need to be able to outline success metrics, have exceptional project management skills, and be comfortable establishing scalable processes to achieve repeated success in the region.

As the marketer for the region, the successful candidate will serve as a regional expert, working collaboratively with various stakeholders across teams, and will need to be comfortable from setting up a high-level strategy and executive meetings to bringing this vision to life through strong ownership and execution.

Here’s what you’ll be doing:

• Extend and localise our global marketing and communications strategy to the German market, along with identifying local marketing opportunities to create a holistic strategy and a value proposition that will drive growth

• Work cross-functionally with the marketing & communications team, product marketing, and regional sales to deliver consistent storytelling of our solutions within Germany, including go-to-market plans

• Manage the marketing budget for the region and provide updates on impact in the funnel including ROI

• Manage vendor and industry relationships and ensure best outcomes for Index Exchange across a variety of settings

• Identify localisation opportunities and amplify global content campaigns to fit market needs and expectations

• Identify and secure speaking opportunities at industry events within the region, to either increase, maintain, or solidify awareness for Index Exchange

• Maintain and grow media relationships in market to secure strategic coverage on key Index themes.

• Collaborate with the digital marketing team to produce and track all regional digital outputs including email, social media and website content

• Maintain, amplify, and discover new ways to leverage industry memberships

• Identify local stakeholder needs, and relay information to the relevant teams

• Ensure regular communication and marketing business reviews to measure the effectiveness of local marketing programmes

• Collect product and competitive knowledge, communicating all critical points to regional and central teams

• Drive content strategy for the German marketing programmes to build community engagement and positive brand sentiment among targeted key audiences

Here's what you need:

• Be very organised, detail-oriented, deadline-disciplined and can work autonomously

• Create innovative marketing and communications programmes that drive impact

• Be experienced in building and executing go-to-market plans and integrated marketing programmes by country or region

• Take a collaborative approach while managing multiple tasks concurrently

• Have excellent written and verbal communication and presentation skills

• Make the complex simple--in communication and in streamlining or improving processes

• Have 4-6 years of experience in a marketing position, in a comparable fast-growing company

• Show a track record of creating impactful marketing campaigns tied back to ROI metrics

• Be proficient in digital marketing

• Understand complex buying/selling processes

• Fluent in German, spoken and written

• Possess a professional level of English, spoken and written

• Have a proven ability to work with media

• Show a solid understanding of B2B marketing and how to use various content / tools based on the audience, ranging from in-person events to digital programmes

• Be a strong project manager with the ability to man…