Senior Product Manager, Reinventing Home Care

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Toronto or Waterloo, hybrid | Full-time | Reports to the COO

Compensation: $150,000 to $180,000 CAD base salary

Reimagine how the world ages at home.

Bring unprecedented visibility and intelligence into home care. Build products that transform how older adults are supported, how families stay connected, and how care organizations deliver care.

Join a fast-growing senior care technology company operating in 24 countries, and help shape the future of aging at home.

The Company

We went from a lab in Waterloo to 24 countries in five years. Our sensors detect falls and track sleep, health, and wellness, with no cameras, wearables, or pendants. Families get peace of mind. Older adults keep their independence.

Our CTO, Dr. Yihong Qi, holds 680 patents, and the next few hundred get built here.

The Opportunity: Reinventing Home Care

Most people want to grow older in their own homes, surrounded by the people and places they love. But home care today is largely reactive, with limited visibility into what happens between caregiver visits.

We believe that needs to change.

Our technology brings an entirely new level of data and visibility into how people live, move, sleep, and stay healthy at home, without cameras or wearables.

This creates an opportunity to fundamentally rethink how home care works: moving from reactive care to proactive support, helping care organizations deliver better outcomes, empowering families with meaningful insights, and enabling older adults to live independently for longer.

We're already working with major home care organizations across North America. Now, the challenge is turning this unprecedented visibility into products that transform how care is delivered.

We're looking for a Senior Product Manager who wants to lead this transformation.

Not someone who simply builds features customers ask for, but someone who can discover what's possible with technology that has never existed before, understand what customers truly value, and turn that potential into products people rely on every day.

You'll help define what the future of aging at home looks like, and build the products that make it real.

The Role

You own the B2B2C product experience connecting home care organizations, frontline caregivers, older adults, and their families.

Your mission is to discover what creates meaningful value across this ecosystem and turn those insights into products that drive adoption, engagement, retention, and better care experiences.

You'll spend significant time talking directly with customers, understanding how care is delivered today, uncovering problems they may not be able to articulate themselves, and identifying opportunities to fundamentally improve their experience.

You'll explore how new data and insights can enable care organizations to operate more effectively, help families stay informed, and support more proactive care.

This isn't just about improving existing workflows. It's about discovering entirely new possibilities and making them valuable, intuitive, and scalable.

You'll work closely with Customer Success, Commercial, Engineering, and Design to balance customer needs, technical constraints, business priorities, and long-term product scalability.

You report directly to the COO and work closely with our leadership and engineering teams.

What You'll Own

• Customer Discovery & Value Creation: Build deep relationships with home care organizations, frontline caregivers, and families. Understand their workflows, frustrations, and unmet needs. Discover opportunities that create meaningful value, including needs customers may not yet recognize.

• Product Innovation & Strategy: Explore how unprecedented visibility into daily life at home can enable entirely new care experiences. Define the product vision, own the roadmap, and prioritize opportunities based on customer value, business impact, and scalability.

• Adoption & Retention: Make our products easy to adopt, valuable in everyday workflows, and increasingly difficult to replace. Measure success through real customer behavior, engagement, and outcomes.

• B2B2C Product Experience: Design for a complex ecosystem where organizational buyers, administrators, frontline caregivers, older adults, and families have different needs. Create experiences that deliver value across these stakeholders.

• Product Prioritization & Trade-offs: Balance customer-specific requests, engineering complexity, commercial commitments, and long-term product scalability. Know when to say yes, when to say no, and how to make those decisions independently.

• Cross-functional Leadership: Partner closely with Customer Success and Commercial to understand customer needs, validate opportunities, and align priorities. Work directly with Engineering and Design to turn insights into products.

• End-to-End Execution: Own the journey from discovery and strategy through development, launch, adoption, and continuous improvement. Ship products, measure their impact, and iterate based on evidence.

What Year One Looks Like

• You've developed a deep understanding of how home care organizations operate, what frontline caregivers struggle with, and what families truly value.

• You've identified and validated new product opportunities enabled by our unique sensor data and insights.

• Customers adopt our products faster, with less friction during onboarding and deployment.

• Care organizations and their end users engage with the product more consistently because it delivers clear, measurable value.

• Product decisions are grounded in direct customer discovery, usage data, and business outcomes, not assumptions or the loudest customer requests.

• Customer Success, Commercial, and Product share a clear understanding of customer needs, priorities, and trade-offs.

• We've built scalable solutions rather than accumulating one-off features for individual customers.

• Key partners expand their depl…