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UID:event-782@builderloo.ca
DTSTAMP:20261115T074429Z
DTSTART:20261201T220000Z
DTEND:20261202T000000Z
SUMMARY:PLG After AI: Rethinking the Growth Funnel
DESCRIPTION:Registration required: https://luma.com/pm-22ms\n\nOn Builderlo
 o: https://builderloo.ca/events/782-plg-after-ai-rethinking-the-growth-fun
 nel\n\nFor a decade\, PLG meant one thing: let the product do the selling.
  Then AI arrived and quietly rewrote the playbook.\n\nIn this talk\, we'll
  look at how AI reshapes each stage of the growth funnel\, from acquisitio
 n and activation to monetization\, and where the old PLG assumptions break
  down.\n\nYou'll leave with a practical framework for rethinking your funn
 el\, a clearer view on pricing AI features\, and a few honest lessons on w
 hat works and what doesn't when shipping AI into a growth motion.\n\nAbout
  Diego\n\nDiego is a Brazilian-Canadian with 17 years in tech\, having hel
 d Director of Product Growth roles in major companies such as Vendasta\, V
 idyard and Jobber.\n\nDiego has led Product-Led Growth over the last eight
  years in Canadian startups and scaleups\, having driven major initiatives
  in customer acquisition\, activation\, retention and expansion.
LOCATION:Kitchener\, ON\, Builders Club\, 165 King St W\, Kitchener\, ON N2
 G 1A7\, Canada
URL:https://luma.com/pm-22ms
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